---
title: Some Enterprisey Uses Cases for Twitter
date: 2007-09-21T11:27:16Z
modified: 2007-09-21T11:27:16Z
permalink: "https://redmonk.com/jgovernor/some-enterprisey-uses-cases-for-twitter/"
type: post
status: publish
excerpt: ""
wpid: 1287
categories:
  - Uncategorized
timestamp: 2007-09-21T11:27:16Z
tags:
  - Uncategorized
---

Nice article from Ann Handley’s [Daily Fix for Marketing Professionals](http://www.mpdailyfix.com/2007/09/7_ways_marketers_can_use_twitt.html), in response to an apparently ill-considered, unresearched rant from history (Ad Age that is).

> • Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: [Carnival Cruise Lines](http://twitter.com/CarnivalCruise). The ScienceNewsBlog’s [weather tracking updates](http://twitter.com/weather). Andy Carvin’s [PBS blog](http://twitter.com/pbslearningnow) on education and technology.
> 
> • Retailers announcing sales and deals. Good example: Deals on [Dells](http://twitter.com/DellOutlet). Blue-light specials at [Amazon](http://twitter.com/amazondeals).
> 
> • Increasing the ability for frequent updates to blogs or web sites or news. Examples: [The NY Times](http://www.twitter.com/nytimes), [CNN](http://twitter.com/cnnbrk), [BBC](http://twitter.com/bbc), [Adrants](http://www.twitter.com/adrants), and those of us here at [MarketingProfs](http://www.twitter.com/marketingprofs).
> 
> • Building consensus or a community of supporters. Good examples: Presidential candidates [John Edwards](http://twitter.com/johnedwards) or [Barack Obama](http://twitter.com/BarackObama).
> 
> • Building buzz. Example: Scott Monty and CC Chapman introduce a [new blog](http://www.nothingcouldbefinerdiner.com/).
> 
> • Updating breaking news at conferences or events. Example: [Jeremiah](http://www.web-strategist.com/blog/2007/04/14/podtechs-scoble-and-jeremiah-to-test-ustream-technology-at-web-20-expo/) at the Web 2.0 Expo. [Forrester ](http://twitter.com/forrester)seems poised to use it to update happenings at its upcoming Consumer Forum.
> 
> • Updating your network to shape your own personal branding: Example: Oh boy… there are zillions. Pick a face on Twitter. You’ll see what I mean.
> 
> There’s lots more background and ideas in Jeremiah’s article [here](http://www.marketingprofs.com/7/what-web-marketers-should-know-about-twitter-owyang.asp).

Ann’s commenters throw some more goodies into the mix:

> “I see employment postings flying on twitter. It’s a fast way to connect with specialized positions.”
> 
> [Connie Bensen](http://conniebensen.com/blog/) | [09.12.07](http://www.mpdailyfix.com/2007/09/7_ways_marketers_can_use_twitt.html#comment-315354)

At RedMonk we’re finding Twitter is not just great community glue, but a solid research tool – what are the smartest developers and ops people thinking about and working on? What gotchas are they running into? And so on.

If we have a question we need to ask smart people about we twitter it (an article of faith at RedMonk is the community is far smarter than we are.) I am not defensive about using Twitter, though Ann. I am comfortable with it. Others will catch up.

It is kind of amazing to me that Ad Age still hasn’t grokked declarative living and its implications for advertising but that’s legacy thinking for you.

[Open Source, Declarative Living and Making Better Platform Decisions](http://redmonk.com/jgovernor/2006/02/21/on-open-source-declarative-living-and-making-better-platform-decisions/)

[On Attestation, Transparency, Microsoft Internal Choices and the Future of Market Research](http://redmonk.com/jgovernor/2004/12/06/on-attestation-transparency-microsoft-internal-choices-and-the-future-of-market-research/)

[If Markets Are Conversations Then Twitter Is Money](http://redmonk.com/jgovernor/2007/05/03/if-markets-are-conversations-then-twitter-is-money/)

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