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What’s in store for 2010? 9 Trends, Quick Take

I just got an inquiry from a client, and rather than just answer it in private, I thought why not share my thoughts here, because you might find them interesting. Its a little early for a predictions post, but I can follow up later. Why only 9 trends? Because the list isn’t finished and you’re bound to suggest some good ones! ;-)

Q: Can you talk to technology and innovation trends for the IT industry, business model changes and any other challenges that you think will continue or develop in the coming year.

  • Ubiquitous analytics. In 2010 business intelligence will become less about the power user, and more about democratised access to the ad hoc query. In memory databases will underpin the trend.
  • Location, location, location: the new frontier in app dev is location-aware applications and services, for internal, asset and service management, and B2C.
  • Which underpins a new wave of mobile services as smart phones become pervasive. Augmented Reality will begin to make a mark in the mobile space. Initial experiences in Europe are likely to be in augmented tourism next summer – where you point your phone at a building and it shows you the associated wikipedia entry.
  • Greener business processes through deeper instrumentation, more effective automation and orchestration. Smart Grids, LessWater, LessCoal etc. Resource footprint reduction will be a megatrend from here on in. See IBM’s Smarter Planet.
  • Google will significantly ramp up enterprise efforts – notably in sales, but also ecosystem partnerships with the likes of Deloitte and the other Big SIs.
  • Hybrid Cloud and On Premise models for the enterprise. Hybrid is now just the reality of how we get things done. Just as open source began as a fringe activity, but captured the mainstream, so SaaS and Cloud are increasingly just an economic and technical reality. Cloud doesn’t replace on premise, it augments it.
  • That said, the Big Cloud Backlash will be in full effect in 2010, after all the hype in 2009.
  • SOA without the SOA. The hard work done by Oracle, SAP and others will begin to bear fruit. Not in terms of the acronyms loved by Architecture Astronauts such as XML Web Services, WSDL, UDDI and other acronyms – but the componentisation of application suites into more modular services makes them far more amenable to web-based integration.
  • A big upswing in enterprise demerger activity…. notably in financial services. See today’s EU-led banking announcements, for example. Financial services companies that took major state bailouts are going to be split up. The Great Unbundling offers significant opportunities, but also threats, for technology providers.

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Comment Feed

30 Responses

  1. James Governor’s Monkchips » What’s in store for 2010? 9 Trends http://bit.ly/4rzA5f I would love to know your thoughts. please comment. :-)
    This comment was originally posted on Twitter

  2. James Governer @monkchips weighs in on 2010 trends http://bit.ly/3YGMeq
    This comment was originally posted on Twitter

  3. Nice quick take on projected tech trends for 2010: James Governor’s Monkchips » What’s in store for 2010? 9 Trends http://bit.ly/4rzA5f
    This comment was originally posted on Twitter

  4. interesting list of 2010 trends from @monkchips http://ow.ly/yQVO
    This comment was originally posted on Twitter

  5. 2010 trends: 6 Social Media Trends (via @agranado) http://j.mp/mkowE and 9 Trends by @monkchips (via @dominiccampbell) http://bit.ly/4rzA5f
    This comment was originally posted on Twitter

  6. and now for my longer than 140char comment! I’d be really interested to get your thoughts on where User Experience fits into the overall IT/Business mindshare at the moment. I’d love to think that it was going to be a trend for 2010, but then, as a UX Consultant, I’m a little biased.

    I know that I’ve never been busier and I’m fielding lots more requests for work than I can handle, but at the same time I’m pretty pessimistic about the level of importance that most larger businesses are placing on UX.

    It strikes me that there is still a lot of scratching around on the interface and not much investment in real, far reaching User Experience strategies (and appropriately high level resources).

    Would be interested to hear your perspective.

  7. Apple will take a shot at 2 industries: one with the tablet to offer newspaper and magazines in e-format, and one with a subscription service via iTunes so people no longer have to watch TV through a cable subscription.

  8. James Governor’s Monkchips » What’s in store for 2010? 9 Trends, Quick Take http://bit.ly/3huERD
    This comment was originally posted on Twitter

  9. James Governor’s Monkchips » What’s in store for 2010? 9 Trends …: Q: Can you talk to technology and .. http://bit.ly/1XYbX9
    This comment was originally posted on Twitter

  10. What’s in store for 2010? 9 Trends, Quick Take http://bit.ly/3YGMeq
    This comment was originally posted on Twitter

  11. Augmented Tourism / list of trends for 2010 … http://bit.ly/4rzA5f @monkchips (via @leisa) #trends
    This comment was originally posted on Twitter

  12. What’s in store for 2010? by @monkchips http://bit.ly/3YGMeq
    This comment was originally posted on Twitter

  13. What about the rise and rise of social media. have we reached a peak? or it is only going to continue growing

  14. Early trend prediction, what do you think? What’s in store for 2010? 9 Trends, Quick Take http://ow.ly/B4mr
    This comment was originally posted on Twitter

  15. 2 visions of 2010 – smart enough & worth reading: http://ow.ly/GUWS + http://ow.ly/GUXl
    This comment was originally posted on Twitter

  16. Hey James,

    Great predictions for 2010. Appistry a client of mine is compiling all the cloud predictions for 2010 from around the web here: http://bit.ly/89LHhw. I’ll add some of your great points to the list; come check them out and jump in the conversation. Happy holidays!



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Continuing the Discussion

  1. […] James Governor’s Monkchips » What’s in store for 2010? 9 Trends, Quick Take […]

  2. […] entire business of prediction, close cousin that it is to guessing. Which I hate. But James’ excellent thoughts on what we might see in the year ahead got me thinking about what I’m […]

  3. […] predictions – Stephen and James have done theirs, we’ll have to do ours. Last year’s whacky predictions guest, Dave […]

  4. […] Secondly, @monkchips, James Governor, who occasionally produces quick takes on trends such as http://www.redmonk.com/jgovernor/2009/11/03/whats-in-store-for-2010-9-trends-quick-take/. Both sources are really useful – and I don’t have to understand everything – on […]

  5. […] James Governor at Red Monk sees hybrid cloud and on premise models for the enterprise as a trend for 2010: “Hybrid is now just the reality of how we get things done. Just as open source began as a fringe activity, but captured the mainstream, so SaaS and Cloud are increasingly just an economic and technical reality. Cloud doesn’t replace on premise, it augments it. That said, the Big Cloud Backlash will be in full effect in 2010, after all the hype in 2009.” […]

  6. […] timing of the Service Federation Management product is pretty much perfect. My predictions for 2009? “Hybrid Cloud and On Premise models for the enterprise. Hybrid is now just the reality of how we […]

  7. […] going around at the moment, which are usually fun and insightful (esp. the ones from Stephen and James ;>). Rather than list a whole bunch of things, I thought I’d narrow down on one area […]

  8. […] going around at the moment, which are usually fun and insightful (esp. the ones from Stephen and James ;>). Rather than list a whole bunch of things, I thought I’d narrow down on one area I’ve […]

  9. […] Now with Governor, Coté and SOG from the RedMonk massive. My apologies to RedMonk for combining and editing your […]

  10. […] helpfully editing three sets of redmonk predictions from Coté, Stephen, and yours truly into a single top 20. Here it […]

  11. […] Now with Governor, Coté and SOG from the RedMonk massive. My apologies to RedMonk for combining and editing your […]

  12. […] summer-where you point your phone at a building and it shows you the associated Wikipedia entry. (view source by James Governor […]