---
title: Meta Gartner or Mega Target?
date: 2005-02-16T22:56:12Z
modified: 2005-02-16T22:56:12Z
permalink: "https://redmonk.com/jgovernor/meta-gartner-or-mega-target/"
type: post
status: publish
excerpt: ""
wpid: 141
categories:
  - Uncategorized
timestamp: 2005-02-16T22:56:12Z
tags:
  - Uncategorized
---

Come on now Mr Lewis – you should be aiming higher than the [second opinion slot](http://www.burtongroupblogs.com/jamielewis/2005/02/market_changes_.html). Meta Gartner or Mega Target? The company has a big bullseye on its ass right now. Customers are asking more and more tough questions. The European VP of a content management vendor recently asked me about a competitor

> How can a company have a strong ability to execute if it hasn’t been profitable for eight quarters?

Burton should be aiming for number one, shouldn’t it? Are you the Dell of analysis? If so the HP Compaq merger just happened.

I have respect for Burton Group and its architectural focus, combined with its [interoperability bakeoffs](http://xml.coverpages.org/ni2002-07-15-a.html).

You are not the first analyst firm to use the second opinion meme though – my buddies at [Data Mobility Group](http://www.datamobilitygroup.com/) have been using it for at least two years. The storage industry’s first choice for a second opinion… cool slogan guys. Aiming for number 2 is just right for an outfit our size…