I am on the phone talking to Jonny Bentwood 2.0, one of the good guys, from Edelman consumer subsidiary JCPR. We’re discussing his client Rebtel, which allows people to use their mobiles for international calls with no downloads, from any phone, no muss no fuss. 10 calls per month for as long as you want for free, no contract. RedMonk will be trialing this. If anyone else is interested please let me know – and i will get you an account provisioned. On that note I will also be able to give clients local calls access to us from their cellphones so please just holler…. Seems like no real downside at this point, other than having one more phone to call into. And once a new number is provisioned – you keep using that one. In other words I will just have a Cote Austin line that is local rate for me to call. Sweet. While I am on the subject of Mr Bentwood in his new incarnation at one of the PR BigCos, its pretty obvious he is already giving good advice about blogging strategies to his clients- here is the Rebtel blog (the blogroll is the clever bit so far…).
One thing we’re both agreed on is the long heralded convergence is upon us. IT industry analysts had better become convergence analysts quickly, because that space is going insane right now. Five years from now will anyone be paying for phone calls? The current model is certainly living on borrowed time. Why is Datamonitor smart? Because they bougt Ovum, which has the strongest analyst presence in European telecoms. Likesay- that’s where the market is heading.