Lets cut out the middle man. Let’s cut out RedMonk. I hereby declare myself obsolete.
For those of you that read monkchips on a regular basis I am sure you’re fed up to the back teeth of hearing about Twitter. I riff about it a lot. But its very useful. Today it just became a whole lot more useful. A guy called David Sterry built an app called Tweetscan – which allows you to search across as public Twitter messages.
Say, for example, you wanted to know: who is actually using Erlang (the new hotness among the developer cognoscenti, a programming language designed for concurrent processor architectures, based on message passing, enabling powerful pattern matching capabilities, invented at Ericcson for network use) in production? Well you could ask RedMonk or…
head over to
and see this:
So we know Jens Ohlig is the guy. In other words not only do we now know someone using Erlang in anger, but we can… talk to him. If you want to know a company making lots of money with an Erlang RedMonk would say Kreditor.
But this isn’t really supposed to be a dorky post. Any marketer or community manager should find it easy enough to head to tweetscan and find people talking about their customers and competitors.
The information is out there, about what people are doing, saying, and using. Its ours to harvest. The title of this blog is a tongue in cheek hopefully, because the fact is tools like tweetscan make us far more powerful, extending our reach, allowing us into new conversations, making us smarter, and allowing us to test ideas in near real time. A database of conversations. A database of intentions. Its all coming together. 2008 is going to rock.