Johnson and Johnson: a better world view. When Capitalism Knew Its Real Place in the World

Robert Wood Johnson in 1943:

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services….We are responsible to our employees, the men and women who work with us throughout the world….We are responsible to the countries in which we live and work and to the world community as well…We must be good citizens….and bear our fair share of taxes….We must maintain in good order the property we are privileged to use, protecting the environment and natural resources….Our final responsibility is to our shareholders….When we operate according to these principles, the shareholders should realize a fair return.