In a recent post analyst watcher Carter Lusher claims:
“Gartner is not serious about social media”
I see things a little differently and as co-founder of the firm that has arguably done more to innovate industry analyst business and research models than anybody (paving the way for some outstanding new entrants into the field such as Altimeter, and helping to encourage folks like Merv to go it alone with Market Strategies) my opinion might have some value.
We built RedMonk on social media. Its as simple as that. We had a good run on it through the late noughties. But honestly – the differentiator has been significantly eroded of late. One of our significant differentiators is now business as usual. Our competitors are just as fast to the news as us, if not faster, with solid analysis on either side of the firewall. Gartner and Forrester are both doing outstanding work in real time analysis. Seriously. And Gartner analysts are joining the conversation. Blogs may not have put paid to the industry analysts must not collaborate idea, but twitter, twitter has punched a big hole in the porous membrane. If analysts have to ping outside the firewall and back to collaborate with their own colleagues then so be it. And this is happening in public.
Luckily RedMonk has a unique value proposition that goes beyond the tools we use- we know developers better than anyone else, and developers are defining the new economies, which is why people consult with us.
Social media is just another tool. Its something we use, not something we are. Lusher points to power laws in his analysis of Gartner social media output, but power laws define literally any community. Some people blog and tweet more – doesn’t tell us much, except that some people blog and tweet more.
Gartner already has an effective model, and is augmenting it with social media. That’s about as serious as it needs to be, isn’t it? You might as well ask if Gartner is serious about the telephone. So let me reiterate – we see Gartner as joining the conversation, and doing good work on twitter and blogs. RedMonk has to up its game – that’s how I know they’re serious. And if you want to know just how we’ll up our game I would suggest you follow me and Stephen closely over the next 12 months. Evil Plans.