James Governor's Monkchips

Adobe: Its all about corralling the opportunities

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I just had lunch with Kevin Lynch, CTO of Adobe, after spending a day and half at Adobe’s enterprisey analyst show.

It was pretty funny to hear an analyst at an Adobe gig asking what AIR is… But then this wasn’t your usual Adobe crowd. I will be writing the event up in a little more depth but I just wanted to get this placeholder in place before I jump on the plane.

Adobe Lifecycle LiveCycle ES is making significant headway in insurance, mortgage approval, Life Sciences and Government.

Flex is popping up all over the place.

But now its time for Adobe to make the investments it needs to support these new communities, customers and ecosystems. The idea that Adobe can maintain the same margins as its historical business just is not tenable. Selling to the enterprise is not the same as selling shrinkwrapped software to designers.

Adobe needs to invest to win. That way it can build trust and long term relationships with its customers. Hey – it might even start to make money on maintenance…


  1. One small correction:
    Its LiveCycle, not Lifecycle. (And no, I don’t know where they came up with such a name. 🙂 )


  2. cheers Mike. a function of a bit too much haste there. of course its LiveCycle.

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