Johnny Loiacono runs a huge software business-more than 50% of Adobe’s revenues are bound up in Creative Suite, so you’re talking upwards of $1bn. But he is blogging about Adobe’s online colour-matching social service, Kuler. What is he getting at? The boundaries of online and offline are breaking down just as surely as the barriers between home and work-life. Adobe wants to make design more collaborative, more social, and that means open data, community participation, feedness and the Interweb.
As John Nack puts it:
“a key moment when Adobe creative tools moved from their desktop-only heritage to a future in which they make connectedness & collaboration first-class parts of the experience.”
While i am on the subject of Kuler, I should say that when I twittered a complaint about Kuler on Twitter on Saturday, it was registered as a bug fix, with a t-shirt sent out to me by Monday. So thanks Lydia Varmazis and Sami Iwata. Johnny- your team is watching the Tubes pretty closely, which is a good sign. But on reflection Adobe may be missing a trick. That is, I couldn’t choose the colours for my own t-shirt. Adobe should do a deal with CafePress, so that people can choose their own colour scheme- and then a t-shirt would be sent out to them with those colour matches.
Adobe is a client
update: I got the numbers wrong initially, and have corrected them above. I originally cited CS as 90% of Adobe revenues
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