When they are often so bad at it? Marketing toothpaste is very different from marketing technology.
I remember a woman in Microsoft “community” marketing arguing vociferously that I was out of line saying Microsoft should focus on marketing interoperability rather than, say, Active Directory speeds and feeds. She was not oniy overly agressive in defending her position but she was dead wrong, as well. Her group must have wasted a lot of money with market segmentation that didn’t stack up. Its good to see Microsoft make interop a front and center activity.
I have nothing against P&G – but like i say, fast-moving consumer goods (FMCG) marketing people just may not get it. They tend to be good at control and broadcast, but not listening and engaging. They are good at getting a product placed in just the right rack at Walmarts. But tech outreach doesn’t work like that.
And technology, ironically, isn’t really fast moving. Its all about multidimensional timelines.
What do you think? Are there too many FMCG people in tech? How can we help them become more effective if there are?
Ev Nucci says:
November 16, 2006 at 8:21 pm
I actually found your blog through blogspotting via Businessweek. As I’m new to blogging, I was fascinated to study your site. However, I found myself cheering at your brilliance in these comments! You get it! I would love for you to take a look at my blog….your suggestions relative to marketing and being out there would be truly welcomed. You are good! Truly good. I have two blogs….. the other is http://3legs2dimensions.blogspot.com. However, I am trying to figure out which platform to use for the new blog I’m starting up. I do quite a bit of due diligence before I embark…so this one is my cadillac. You ARE awesome. I love your authenticity and no bull! Respectfully, Ev Nucci
James Governor says:
November 17, 2006 at 10:18 am
Hey Ev how are you? thanks for the kind words.
blogspotting? i didn’t know they had ever sent any link love. whats the url?
i would suggest WordPress. its powerful, open source, with a vibrant community behind it.