If you have been watching RedMonk for any length of time you’ll know that we finally found a quick shorthand name for our core thesis – that bottom up usage led by practitioners is the most powerful force in IT adoption today. New Kingmakers is the theme.
As markets fragment, and new technologies emerge at breakneck pace, the old certainties are falling apart. We need to completely restructure how we develop, manage and use technology. Agile supplants Waterfall. NoSQL supplants and or augments relational. Java vs .NET becomes a historical, rather than future facing decision. New buyers are elbowing aside old ones- app dev is increasingly a marketing spend. Traditional long term contracts prevent users from adopting new technologies. Outsourcing prevents users from adopting new technologies. FUD prevents users from taking advantage of awesome code written by web companies. Like I say – the old certainties are dashed to pieces.
So in an age of change and confusion- where decision making can’t just be purchase led – the developer and engineer comes into their own. Nobody is asking anybody for permission to get shit done any more. I will be in San Francisco next week and you’ll have two chances to hear me speak on these new realities.
On Monday morning, PST, I will be at SAP in Palo Alto, and will be presenting to a bunch of SAP R&D and management folks, with outsiders invited too. The talk will also be streamed.
Then I will reprise the talk, with more social theming, at Dreamforce on Wednesday at the developer theatre. If you’re at Dreamforce I think you’ll get something out of it. On yeah, if you are Dreamforce then definitely check out John Musser’s talk on Thursday – he knows APIs better than anyone, is an engaging knowledgeable speaker. Want to know what makes a great API (other than developers like it?) – John will tell you.
Both talks will be different, but the core thesis is the same – developers are the best people to make platform choices.