The major theme for Cisco at this year’s C-Scape conference for analysts was video, which makes a great deal of sense. Too much of the internet has been tell, and now it can be show.
Video is one of RedMonk’s fastest growing revenue streams, for example. Its important to understand that amongst all last year’s excitement about We, The Media, and Man of the Year being you, a major fact was forgotten. The Youtube revolution isn’t just for kids sitting down, dancing on video. Its not just a “consumer” phenomenon. Its also all about B2B.
Every conference I go to now is like a competition to see who can video who the most. RedMonk is watching you watching us watching you. IBM does Gonzo video. So does everyone.
Companies not just individuals.
This video revolution of course creates opportunity – and Cisco is jumping in with a video server, the Media Experience Engine 3000, which re-purposes video for different form factors from phones to High Def, which I believe retails at $56k.
Cisco competing with Apple? Who would have thunk it? To really make its ambitions count I believe Cisco will make a play for Adobe, filling out a video internet value chain from low to high production to the web.
All in all Cisco clearly sees a strategic opportunity in hypermedia. So much so, that it now talks about the medianet rather than the internet. Cisco has a lot of work to do, but its right that their is a lot of opportunity in video.
disclosure: I wrote this post in ten minutes, so if you see any mistakes please let me know. Cisco is not currently a client, but it paid my T&E to C-Scape in San Jose. See you in London…