Just a great piece. Lots of actionable advice to make your briefings with analysts better.
“Know your analyst well. If you have time to tailor the diction and even arrangement, use it. Different analysts want different things. Giving the same presentation to every analyst firm results in stupid, distracting discussions.”
“The customer’s voice is the most powerful you can have, and if you can just have analysts talk with customers instead of you, the company, that’s your best bet, really.”
Duane Nickull says:
October 23, 2007 at 4:39 pm
Does this include wining and dining them to find out which Amarone’s and Brunello’s they find more appealing?
I’ve Been Getting Advice On How To Do Analyst Relations, The Narrowing the Funnel » Delusions of Adequacy says:
March 24, 2008 at 5:03 pm
[…] in the last few weeks. There have been various other articles over time from the stalwarts like James Governer and Armadgeddon How should i look at this? Are we that unprepared? Do we not know enough or has […]
I’ve Been Getting Advice On How To Do Analyst Relations, The Narrowing the Funnel « Delusions of Adequacy says:
March 24, 2008 at 5:09 pm
[…] in the last few weeks. There have been various other articles over time from the stalwarts like James Governer and Armadgeddon How should i look at this? Are we that unprepared? Do we not know enough or has […]
Open Source Pervasiveness, Analyst Relations, Nuxeo: links 29-10-2007 | Commercial Open Source Software says:
April 30, 2008 at 12:06 pm
[…] and Don’ts for Analyst Briefings – James Governor’s post “Analyst Relations: Please Read This Before Talking To RedMonk” points to Michael Coté’s do’s and don’ts for companies participating in analyst […]
Infuse » Blog Archive » Influencer marketing in a nutshell says:
November 30, 2008 at 6:58 pm
[…] sometimes get asked what Influencer Marketing is, in 30 seconds or less. Try this for […]