Just a great piece. Lots of actionable advice to make your briefings with analysts better.
“Know your analyst well. If you have time to tailor the diction and even arrangement, use it. Different analysts want different things. Giving the same presentation to every analyst firm results in stupid, distracting discussions.”
“The customer’s voice is the most powerful you can have, and if you can just have analysts talk with customers instead of you, the company, that’s your best bet, really.”