At the end of a week when we’ve driven an interesting discussion about how vendors use, and pay for, canned industry analyst quotes, comes this rather sweet missive from CA, which turns the discussion on its head.
“CA is honored that Forrester ranks Unicenter Service Desk a leader,” said Jacob Lamm, senior vice president and general manager of CA’s Business Service Optimization business unit. “Service management is a core IT management capability and a strong growth business for CA, so our success with Unicenter Service Desk is perfectly aligned with our customers’ success in optimally delivering service to the enterprise.”
It seems like positive endorsements certainly work both ways.
Hat tip to mega value platinum reader and RedMonk peer/competitor for share of conversation MWD analyst Jon Collins. He asks:
why would Gartner want to change, when vendors still do this sort of thing?
Its a great question Jon, with reference to my posting about how the industry analyst is set for change and future transparency. But I never said Gartner wanted to change. The status quo is in the leviathan’s interest. The question is will customers force it to change? More pertinently can we force it to change?
The endorsement of Forrester above could actually been seen as a move to keep Gartner honest couldn’t it? Its in CA’s interest, after all, for Gartner to have quadrant competition. So why not say some nice things about the alternative….
Or maybe its just a case of playing the game…
Note to CA: It would be good to get update on Service Desk, for me and Cote. We’d be particularly interested in talking to some customers so we can put some meat on the bones of the analysis. “perfect alignment” – that’s service management talk, alright.