I was reading some comments on ARmadgeddon when I noticed Carter Lusher, HP industry analyst supremo, holding forth.
As Carter argues, he has a pretty unique insight into old question – do analysts influence enterprise decision making? – because has held the role of technology buyer, analyst, analyst of analysts, and now manager of analyst relations program at one of the industry’s biggest firms.
Carter’s comment says:
f or confidentially reasons, I cannot share specifics, but the volume of the impact has shocked even me. Small deals, large deals, across HP business products — but not consumer or SMB the analysts have their fingerprints all over billions of HPs revenues.
I would like to see HP embrace the Long Tail of industry analyst firms but I have to respect the choices it makes about investment and segmentation. Talking of respect though, the only time in five years a vendor has called me third tier to my face (as a reason not to brief me on a one-to-one basis), it was an HP AR representative. But if Gartner is seen as the only truly important player in town, of course that’s where you’ll focus the budget and the attention.
On average, 30% of tech buyers have removed a vendor from a short list based on the commentary of an analyst
That’s influence, and you would not want to be the dropped vendor, now would you?
On a seperate note I had also not realised (thanks Carter) that Gartner had inveigled its way into the US public sector procurement organisation – the GAO. How on earth using the magic quadrant squares with US public sector commitments to purchase open standards is beyond me, but consistency is something you only really find in books. Hats off to Gartner though; public sector lobbying is one way to make big bucks.
Anyway – I need to go complete some sales proposals for 2006. Demand is high for RedMonk services, which has to be a good thing. We may be n-tier, but our community and our clients know the value of our insights. That is good enough for me.