Go Mr. Robertson. Tackling the high migration cost argument, with respect to the good enough.
It’s kind of like the situation that French wine found itself in recently. For a very long time, French wine was perceived to be the best in the world, and sellers were able to charge a premium based on that perception. Over time, various competing sellers popped up with much, much lower costs – Chilean, Australian, and Italian wines, for example. For a variety of reasons (some political, some price based), people started trying out the alternatives over the last few years and discovered two things:
- The alternatives weren’t worse – they were at least as good
- The alternatives were a lot cheaper
I don’t agree with James that all other wines are at least as good, but then again I don’t drink Chablis every day.