Monki Gras 2017: Chris Heaney – Brewer at Partizan Brewing

Chris Heaney talks about the experiences of Partizan brewing and beer culture. Chris talks about branding and Partizan’s fascinating approach to marketing. Large companies put a lot of time and effort into creating a recognizable brand. But partizan have a different idea of what consumers want. Partizan have no individual, recognizable beer. They’re constantly changing their beer and packaging. Why? Because it’s what they would want. This is more than just a talk about beer. It’s a talk about branding, marketing and so much more. This really is one to watch.