---
title: "Monki Gras 2017: Alec Doherty - Illustrator at Partizan Brewing"
date: 2017-05-11T14:14:28Z
modified: 2017-05-11T14:41:04Z
permalink: "https://redmonk.com/videos/monki-gras-2017-alec-doherty-illustrator-at-partizan-brewing/"
type: video
status: publish
excerpt: ""
wpid: 1144
series:
  - Monki Gras 2017
channel:
  - RedMonk Tech Events
featured_image: "https://redmonk.com/wp-content/uploads/2017/05/Alec-Doherty-Thumbnails.jpg"
timestamp: 2017-05-11T14:41:04Z
tags:
  - Monki Gras 2017
  - RedMonk Tech Events
---

Alec Doherty grips our attention by kicking off his talk with “Branding is bullshit”. Working in tandem with Chris Heany’s talk. Alec explains the creative process and influences behind Partizan’s striking packaging. Partizan believes beer should be consumed fresh and therefore the beer packaging should be fresh. With new and different artwork on each bottle, Partizan want to keep things interesting and thus keep grab the consumer’s attention.