“Good design is good business”. After a massive training and hiring program, IBM today has one of the biggest design staffs in the world. Joni Saylor, IBM Design Practices program manager, gives a fascinating insight into the IBM design culture revival, sharing lessons the company has learned over the last few years. She also gives some great advice on team communications, in particular how individuals can recognise and make the best of disparate skill sets within a team. A handy talk for designers and developers. Also, the Cookie Monster’s in it.