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A small bit of advice for AR/PR people

Just because we don’t publish a piece about you does not mean we are not talking about you privately — in some cases to many, many companies. Maybe even in presentations at conferences. Publications aren’t your only deliverable; the briefings themselves should be considered such.

P.S. While I’m at it, if you’re sending a calendar invite, put the phone number in the location. Don’t make me go switch to my calendar, find the time slot, and click to see all the details.


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