I recently tripped across another great post by Rick Turoczy (author of Silicon Florist) that really resonated with me, and I couldn’t resist quoting it here:
His hypothesis was that startups and the entrepreneurial technologist who founded them were another creative class; a group of people who chose to express themselves with apps and code instead of pictures and words.
And the company for whom he worked—a Portland-based communications firm called Wieden+Kennedy—wanted to help. They wanted to foster that next generation of creatives in town. Because they were changing the way stories were told. Because W+K wanted to be part of that.
Developers as creatives — that’s an important thought. One that companies like Adobe should definitely be considering, as they think about how code-based products fit into a creative lineup including things like Photoshop and InDesign.
Disclosure: Adobe is a client.