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Entrepreneurial technologists as another creative class

I recently tripped across another great post by Rick Turoczy (author of Silicon Florist) that really resonated with me, and I couldn’t resist quoting it here:

His hypothesis was that startups and the entrepreneurial technologist who founded them were another creative class; a group of people who chose to express themselves with apps and code instead of pictures and words.

And the company for whom he worked—a Portland-based communications firm called Wieden+Kennedy—wanted to help. They wanted to foster that next generation of creatives in town. Because they were changing the way stories were told. Because W+K wanted to be part of that.

Developers as creatives — that’s an important thought. One that companies like Adobe should definitely be considering, as they think about how code-based products fit into a creative lineup including things like Photoshop and InDesign.

Disclosure: Adobe is a client.

by-sa

Categories: creatives, design.