My PR friends at Porter Novelli Austin asked me to come in for a lunch talk on, of course, analyst relations We actually talked about trends and other stuff, but I’ve parred down the talk I gave them today to just the dealing with analysts part:
You can also download it directly.
One thing I don’t really mention explicitly is “know what the analysts(s) like and are interested in (and use that for targeting them).” Yeah. Let’s hope you know that one at least ;>
Thanks to the PR folks for the sandwich and other freebies.
Disclaimer: Porter Novelli Austin represents some RedMonk clients. They also bought me lunch, gave me some Bluetooth stuff (for my ear-hole and car), and are going to buy me some dinner. I’m looking forward to hands-free talking while I eat in the car.