The Influencer Management Toolbox with Mike Maney – RedMonk Radio #64

While working on the west coast recently, I snagged Alcatel-Lucent’s Mike Maney (@the_spinmd) and asked what tools and practices he’s using right now in his job of “influencer management.” As a “Director of Influencer Management” over at his day job, he simmers in this soup all day long. We discuss the use of things like Twitter, Quora, blogs, but also the traditional out-reach and “PR” tools like events and face-to-face engagements.

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Disclosure: Alcatel-Lucent is a client.