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Martin Owen – IBM Telelogic Innovation 2008

In this video from the 2008 Telelogic user group meeting, I talk with IBM’s Martin Owen. The broad-topic is a discuss using Enterprise Architecture and how it relates to “business/IT alignment.” The nitty-gritty gets down to oing lots of reporting, metrics, and telling people what you’re up to. Here, the important thing is tailoring your communication to your audience – tech-jargon or biz-speak, depending on which one you’re addressing. And how to go in and apply this: baby steps, incremental ROI, and more.

If you like this topic, you’ll probably also like my Recession-proof SOA Talk.

Disclosure: IBM is a client and sponsored this video.

Categories: Enterprise Software, RedMonkTV.

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