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Jerrilyn Glanville on Analyst Relations – IBM Software Group Analyst Summit – RedMonkTV

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In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for short). The discuss the role of AR, both on the side of the analyst and executives, some examples of different styles and idiosyncrasies of both analysts and execs, and then talk about the changing nature of analysts. Finally, by way of a question from James on IBM seeming to be more interested in conversations than “transactions” (helping IBM make money directly with increased sales) they discuss the short of ROI on analysts for companies.

Disclaimer: IBM is a client and paig T&E to this event.

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Categories: Conferences, Enterprise Software, Marketing, RedMonkTV, The Analyst Life.