Debriefing – Flossing doesn't put out fires

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Today’s debriefing – download it here, click play above to listen, or subscribe to the podcast feed in iTunes – covers:

• NetBeans is 10.
• Java SE 6 Update 10 – I’ve talked with several reporters today on Update 10. The key thing here is fixing and improving the bad reputation that client-side Java has, laying the necessary foundation for JavaFX to be competitive. There’s nothing too interesting about foundations, but the house they build on-top should be fun to watch. Also, check out the interview with Danny Coward I did on the topic.
• I end up giving a mini-strategy overview for RIA adoption for Adobe, Sun, and Microsoft. You can expect Microsoft and Sun to sell to their existing developer pools, as Microsoft’s Scott Guthrie spoke to at AJAXWorld. Adobe, on the other hand, must go after everyone: .Net, Java, PHP, “open web,” hell, why not green screen?
• Sun came out with Identity Compliance Manager which proves an nice place to talk about selling software by selling water to put out fires instead of lecturing about the virtues of flossing. See this short podcast from Sun overviewing ICM.
• I talked with Cassatt last week and give a brief overview of their automation platform. Their “shut down un-utilized servers to save energy” is a good example of selling water instead of dental-floss. Check out the capacity management piece by Ken Oestreich that I mentioned.
• I had some good pizza with Phurnace last week, the Austin-based startup that has tools for migrating configuration between different application servers.
• Also, Rogue Wave has a multi-core, parallel processing framework called Hydra that I talked with them about last week.
• While I didn’t get to very many sessions at last week’s InnoTech here in Austin, I did go to one with an old friend of mine, Mumboe‘s Scott Diedrick, on rails, which was interesting, if only to get the current explanations of why rails is nice.
• Rackspace has an upcoming cloud announcement this week in Austin. Is it something about Mosso? (Probably, since Rackspace is using their Twitter account to take questions.) Some EC2 competitor? We’ll see this Wednesday. There’s a lice web-cast as well.
• Next, I got over the astonishing numbers from IDC on Microsoft’s take of the virtualization market: 23% of the x86 market they say. Over at virtualization.info they have a good post discussing the numbers.
• I briefly mention TopCoder Direct.

Disclosure: Sun, Microsoft, Adobe, and Phurnace are clients.