3 responses

  1. Sandro
    September 25, 2012

    Don’t you think that a commoditization of some sort of data is also possible?
    Nowadays a lot of data is free. Speaking of maps, you could create your own with free data . And the result is good enough for several parts of the world and for several companies. Even for Apple!
    Up to now it seems that the added value will be in providing extra value (like foursquare does) or in providing a service that allows other to avoid the costs and resources needed

  2. Jack Repenning
    September 27, 2012

    Certainly true for mapping. Also for market segmentation and ad placement, and some other obvious wins. Not so clear it applies universally. To pick an old-school counter-example, the data required by traditional office productivity apps is brought by the user. To pick a new-school counter, on-line gaming is also of-the-moment.

    • steve o’grady
      September 30, 2012

      @jrep:disqus: there are examples of the value of integrating data everywhere, i think. in the case of office productivity apps, to use your example, google has spent years learning in great detail exactly what features are used versus those that are not. this data is then baked into product design and direction. for something more user facing, it’s certainly possible to use data in office productivity apps to improve ad delivery, dynamically reconfigure product design or – in a user helping user example – seamlessly share templates and designs with other networked users. 

      software is useful. software and data combined are valuable. 

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