While at IBM Software Connect – IBM’s annual analyst summit for the software group – James had the chance to talk with IBM’s Karen Parrish:
The main focus of the event was IBM’s Industry Solution Frameworks and how IBM uses them to with customers. Karen starts telling us about the frameworks and how IBM builds up the program. James then asks several “how’s that work?” questions to drive into the details.
Disclosure: IBM is a client and sponsored this podcast.
[…] might also be interested in this previous interview with IBM’s Karen Parrish on the topic. As more background, also see this piece from […]
[…] Over recent years, IBM has been expanding it’s customer base from the traditional IT department into other “industries,” as they call them. Instead of just selling their software, hardware, and services to IT, they’re looking to sell to others like, here, to the power and energy sector. See James discussion with IBM’s Karen Parrish for more on these Industry Solution Frameworks. […]
[…] Over recent years, IBM has been expanding it’s customer base from the traditional IT department into other “industries,” as they call them. Instead of just selling their software, hardware, and services to IT, they’re looking to sell to others like, here, to the power and energy sector. See James discussion with IBM’s Karen Parrish for more on these Industry Solution Frameworks. […]
[…] Industry frameworks – while IBM software will say it doesn’t do applications, what it’s doing here is moving the discussion of software away from a technological one into vertical specific uses of that technology, like waste water management. Here, you can take any type of industry and slap “smart” in front of it, and you’ve got the idea, e.g., Smart Water. […]