---
title: "Monki Gras 2015: Creating a New National Identity for Sweden"
date: 2017-03-17T11:45:13Z
modified: 2017-03-17T11:45:13Z
permalink: "https://redmonk.com/videos/monki-gras-2015-creating-a-new-national-identity-for-sweden/"
type: video
status: publish
excerpt: ""
wpid: 977
series:
  - Monki Gras 2015
channel:
  - RedMonk Tech Events
timestamp: 2017-03-17T11:45:13Z
tags:
  - Monki Gras 2015
  - RedMonk Tech Events
---

Lovely talk kicking off Monki Gras 2015. Söderhavet is an agency that got the gig to redesign the Swedish national identity, for all public communications, including a new typeface, designed by the awesome Stefan Hattenbach, of MAC Rhino Fonts. A wonderful insight into Swedish culture, and Lagom or “just enough”.