Monki Gras 2015: Creating a New National Identity for Sweden

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Lovely talk kicking off Monki Gras 2015. Söderhavet is an agency that got the gig to redesign the Swedish national identity, for all public communications, including a new typeface, designed by the awesome Stefan Hattenbach, of MAC Rhino Fonts. A wonderful insight into Swedish culture, and Lagom or “just enough”.

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Monki Gras 2015 (19)