tecosystems

This Can’t Be Right, Can It?

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Was just cruising some of the metrics on our Mint installation, and clicked on the Search Engines tab in the Referrer Aggregator Pepper (read: plugin), and saw these results:

  1. Google 14,805
  2. Yahoo 402
  3. MSN 294
  4. Google Blog Search 94
  5. Ask Jeeves 53
  6. Dogpile 38
  7. AOL Search 24
  8. Answers.com 13
  9. A9 12
  10. Altavista 10

I know I’ve said all along that blogs are at least as much about search engine traffic – and by proxy, internet visibility – as they are about feed subscriptions. But can Google really be that dominant? Since we turned that Pepper on, Google’s leading everyone else by an order of magnitude? Everything I read leads me to believe that Google’s share is more in the 30% plus range; market leading, but not absurdly so. Nor can I really explain this via context. Our percentage of users running Firefox, as an example, are much higher than the general populations – just south of 60%, rolling all the Mozilla versions up – because of our audience. But our search traffic is far less specific – someone stumbled on my blog the other day, for instance, searching for Kate Hudson’s cellphone number. I’m at a loss to explain this.

In other news, I dropped CrazyEgg’s JavaScript codes on my blog and redmonk.com the other day, and the results are somewhat interesting. More on that when I get time.

Update: Tim Bray notes a similar Google dominance here.