Tech PR with Lauren and Josh of Porter Novelli, Part 2

In this second part of my interview with Lauren Sell and Josh Dilworth of Porter Novelli Austin, I ask them about the changing role of PR in the face of the Twitter, Facebook, blogs, and all those other “2.0” channels. We talk about the timing of PR campaigns to avoid starting too early or late, and also touch on the role of chance and “magic” in successful PR. Being in Austin, I ask them if local media (whether in Austin or any region) gets involved much in tech PR: it seems they only care about the impact to the local economy, not so much product news, as it were. Finally, we end up talking about AR, or Analyst Relations, and how it differs from PR.

All acout barcampESM – the barcamp for the IT management community

Coté talks with whurley, John Willis, and Mark Hinkle about the recently announced barcampESM. Barcamps are awesome ways to get together and “conference” with people, so it’s exciting that the IT management community will finally have the chance to participate in this way. The three explain the idea and their hopes for barcampESM: namely to kick-start wider, cross-silo community action in the IT management world.

Snow-balls vs. Fractals, and how Flat World Theory is Killing the Earth

While at the IBM SOA Impact 2007 conference, James Governor talks with Ali and Roger about IBM’s efforts to dissiminate SOA best practices and knowledge, or, “excellence.” In the course of the discusion, they go over how IBM provides training and assistance world-wide, if snow-balls or fractals are better metaphors for scaling up and down SOAs, and how the “world is flat” think seems to be doing enviornmental harm.

Hyperic and the Management Landscape in Java-land

Coté and James talk with Javier Soltero, CEO of Hyperic. They talk about SIGAR Hyperic’s, open source library for getting low-level system information, the perennial question of single- vs. multi-source open source development and what it means to be an open source company, comparisons to Wily as far as trouble-shooting, and finally the Java middle-ware landscape that Hyperic finds in its customer base.