While at the IBM Telelogic User Group in Austin, I had the chance to talk with IBM's Michael Lester, Senior Product Marketing Manager for Focal Point. More so than the core idea of product portfolio management (or, PPM), I ask Michael to tell us how products like Focal Point actually attache dollar signs to things like software all through-out the software life-cycle. That said, we do spend a good chunk of time detailing the inner-workings of a PPM product and what it does for an organization, especially when it comes to planning.

Naturally, Telelogic being part of IBM Rational now, we wrap-up by discussing how Focal Point will fit into the Rational portfolio.

Disclosure: IBM is a client and sponsored this video.