Last week, I talked with Lauren Sell and Josh Dilworth of Porter Novelli Austin about doing PR for tech startups. My primary interest was figuring out what the day-to-day life of a tech PR person is, and to figure out and lessons learned. In this first part, we primarily talked about establishing trust and relationships with the press, helping being the eyes and ears for clients by keeping up with relevant news, and also how flexible plans for PR campaigns work with startups whose own plans change frequently.