---
title: "ThingMonk 2015: Sophie Riches Sam Winslet - From 2 to 2 Billion, How to Design at Scale"
date: 2015-09-12T17:52:00Z
modified: 2017-03-16T19:14:13Z
permalink: "https://redmonk.com/videos/sophie-riches-sam-winslet-from-2-to-2-billion-how-to-design-at-scale-thingmonk-2015/"
type: video
status: publish
excerpt: ""
wpid: 950
series:
  - ThingMonk 2015
channel:
  - RedMonk Tech Events
timestamp: 2017-03-16T19:14:13Z
tags:
  - ThingMonk 2015
  - RedMonk Tech Events
---

Whether you’re designing a niche product or one for the mass market you have to make choices on behalf of the user. Some lessons from the IBM design team.