{"id":160,"date":"2008-12-02T09:25:15","date_gmt":"2008-12-02T15:25:15","guid":{"rendered":"http:\/\/redmonk.com\/tv\/2008\/12\/02\/save-toms-not-tonnes\/"},"modified":"2008-12-02T09:25:15","modified_gmt":"2008-12-02T15:25:15","slug":"save-toms-not-tonnes","status":"publish","type":"post","link":"https:\/\/redmonk.com\/tv\/2008\/12\/02\/save-toms-not-tonnes\/","title":{"rendered":"Save Tom’s not tonnes!"},"content":{"rendered":"
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The average European creates 10 tonnes of CO2 per annum. The average American, 20 tonnes. To avert the dangers of Climate Change, we need to drop our CO2 production to 1 tonne per person. Problem: What is 1 tonne of CO2? How do you visualise it? Answer: You don’t! You change the metric. 1 tonne = 1 person’s annual CO2 production. 1 average person. 1 Tom. Because it’s not about saving tonnes, it’s about saving everyone. For example, a 15 minute shower is 0.1% of a Tom, driving 100 miles in a standard car is 4% of a Tom and producing 1 laptop computer is 45% of a Tom. How many Toms have you consumed? Don’t waste your Toms. Save Toms, not tonnes! <\/div>\n
Formats available<\/b>:Quicktime (.mov)<\/a>, MPEG-4 Video (.m4v)<\/a>, MP3 Audio (.mp3)<\/a>, Flash Video (.flv)<\/a><\/div>\n
Tags:<\/strong> co2<\/a>, save<\/a>, toms<\/a>, megatom<\/a>, carbon<\/a>, dioxide<\/a>, emissions<\/a>, global<\/a>, warming<\/a>, climate<\/a>, change<\/a>, crisis<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The average European creates 10 tonnes of CO2 per annum. The average American, 20 tonnes. To avert the dangers of Climate Change, we need to drop our CO2 production to 1 tonne per person. Problem: What is 1 tonne of CO2? How do you visualise it? Answer: You don’t! You change the metric. 1 tonne […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","category-video","entry"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/tv\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}