{"id":603,"date":"2021-04-29T15:35:19","date_gmt":"2021-04-29T21:35:19","guid":{"rendered":"https:\/\/redmonk.com\/rstephens\/?p=603"},"modified":"2021-04-30T14:08:41","modified_gmt":"2021-04-30T20:08:41","slug":"new-client-profile-transposit","status":"publish","type":"post","link":"https:\/\/redmonk.com\/rstephens\/2021\/04\/29\/new-client-profile-transposit\/","title":{"rendered":"New Client Profile: Transposit"},"content":{"rendered":"

\"Transposit<\/p>\n

About<\/h1>\n

Tina Huang founded Transposit in 2016 with the initial vision of building a serverless platform to help developers compose API-driven applications. In the initial years the company built developer tooling and created the platform\u2019s base integrations. In 2019-2020, the company pivoted to productize some of the specific vertical use cases that emerged from early customers and brought in current CEO Divanny Lamas.<\/p>\n

Transposit shifted gears to cater towards SRE and DevOps teams who needed simpler tooling. Much of the original underlying platform supported this shift; the platform provided visibility into API endpoints, a curated set of pre-built integrations, and a serverless environment to run code via a developer console. These features, when tailored to the DevOps\/SRE use case, empowered teams doing incident management.<\/p>\n

The company now focuses on the incident management and process automation markets rather than targeting general purpose developer tooling. They have a \u201chuman-in-the-loop\u201d automation perspective, with a goal of augmenting operations teams with more powerful and more accessible tooling.<\/p>\n

Their self-provided elevator pitch is:<\/p>\n

\n Transposit is a DevOps process automation platform with a unique, fully integrated, human-in-the-loop approach that empowers engineering teams to enhance service reliability, streamline operations, and resolve incidents faster. It\u2019s the only platform that enables engineers to take action more quickly and securely across the DevOps toolchain while reducing errors and logging all activities.\n<\/p><\/blockquote>\n

Size<\/h1>\n

Transposit currently employs ~40 FTEs. Their operations and sales efforts are primarily centered in North America. The company is venture-backed and has raised $50.4M total, with the most recent Series B round<\/a> raised in September 2020.<\/p>\n

Products<\/h1>\n

Transposit\u2019s core offering is a platform for building event-driven runbooks, which integrate with standard DevOps tools and frameworks. Their runbooks augment the concept of a traditional runbook with automation, delivered in a ChatOps interface. Transposit integrates tightly with Slack or Microsoft Teams. When there is an incident, Transposit creates a channel and then lets you select a runbook. The interface presents a \u2018choose your own adventure\u2019 format where you can click through the runbook and move to the appropriate steps. As you progress you can trigger pre-built actions and workflows, which can be automated to help simplify responses.<\/p>\n

Some of the actions are pre-built from Transposit\u2019s integrations (e.g., triggering CI\/CD systems, viewing recent commits in a code repo, creating tickets, starting a Zoom meeting.) For in-house systems or things that require more customization, developers can use Transposit\u2019s serverless platform to build custom actions into the runbook.<\/p>\n

The platform also helps with incident review by building a timeline of all actions taken, supported with screenshots. Transposit captures every event and action that happens on the platform during an incident so that the team can focus on remediation rather than documentation.<\/p>\n

Competitive Landscape and Go-To-Market<\/h1>\n

The incident management space is evolving and converging upon adjacent markets. Monitoring intersects with alerting, alerting moves into the remediation space, and remediation seeks automation. There are no clean categories anymore.<\/p>\n

As such, Transposit competes with solutions that are outside the runbook automation space, or even the incident management space at large. Even though Transposit explicitly views monitoring and observability as an adjacent space, it\u2019s part of the competitive landscape in which they operate.<\/p>\n

A quick look at some of Tranposit\u2019s competitors:<\/p>\n