---
title: "You should watch this video: RedMonk's developer philosophy, wrapped in humour."
date: 2011-04-19T09:12:49Z
modified: 2011-04-19T09:12:49Z
permalink: "https://redmonk.com/jgovernor/you-should-watch-this-video-redmonks-developer-philosophy-wrapped-in-humour/"
type: post
status: publish
excerpt: ""
wpid: 3290
categories:
  - developers
tags:
  - developers
  - developerrelations
  - devrel
  - IBM
  - ibmimpact
  - WebSphereMQ
timestamp: 2011-04-19T09:12:49Z
---

Last week I was at IBM Impact (see my first take [here](http://www.redmonk.com/jgovernor/2011/04/18/on-purpose-meaning-and-poetry-at-ibm-impact/)). Wednesday evening we filmed this preview of the developer unconference on Thursday – which ranged pretty widely and encapsulated a lot of RedMonk’s thinking on developer-led industry trends. Its about getting developers close to the business again rather than seeing them as a commodity. Where else would you find the phrase- “the instrumentation of Andy’s Cheese”, expressed in clear terms of business value? The video is a perfect ten minutes long. I think you’ll enjoy it.