{"id":856,"date":"2007-01-17T11:34:14","date_gmt":"2007-01-17T11:34:14","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/01\/17\/note-to-yellowpages-yellcom-how-not-to-sell-to-me\/"},"modified":"2007-01-17T11:34:14","modified_gmt":"2007-01-17T11:34:14","slug":"note-to-yellowpages-yellcom-how-not-to-sell-to-me","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/note-to-yellowpages-yellcom-how-not-to-sell-to-me\/","title":{"rendered":"Note to YellowPages yell.com – how not to sell to me"},"content":{"rendered":"

When I answer the phone I usually say “James Governor”.<\/p>\n

Here is a helpful hint – when someone says their name when they answer the phone, its best to not then say “Could I speak to Mr Governor?”<\/p>\n

CRM or otherwise its best to just listen before you begin speaking. [Its called engagement and attention].
\nI then tell you I don’t plan to advertise in yellowpages, as its never brought me any business, as far as i know. You reply that without a paid advertistement why would it? Good answer.<\/p>\n

But you know what? There is this cool thing called the internet. Its your competitor, and its a more powerful marketing tool than you can imagine. Calling me arrogant and hanging up on me just because I question the value of your offering is not the key to a successful sale now or in the future.<\/p>\n

To be fair your map<\/a> of my location is excellent. Thanks for the free listing. Still, at least you don’t list us as a body care shop. But then who knows what will happen given you hung up on me… Ah well.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I answer the phone I usually say “James Governor”. Here is a helpful hint – when someone says their name when they answer the phone, its best to not then say “Could I speak to Mr Governor?” CRM or otherwise its best to just listen before you begin speaking. [Its called engagement and attention].<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-dO","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}