{"id":781,"date":"2006-11-16T12:30:58","date_gmt":"2006-11-16T19:30:58","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/wp\/?p=781"},"modified":"2006-11-16T12:30:58","modified_gmt":"2006-11-16T19:30:58","slug":"why-do-so-many-procter-and-gamble-alumni-get-high-level-tech-marketing-jobs","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/why-do-so-many-procter-and-gamble-alumni-get-high-level-tech-marketing-jobs\/","title":{"rendered":"Why do so many Procter and Gamble alumni get high level tech marketing jobs?"},"content":{"rendered":"

When they are often so bad at it? Marketing toothpaste is very different from marketing technology.<\/p>\n

I remember a woman in Microsoft “community” marketing arguing vociferously that I was out of line saying Microsoft should focus on marketing interoperability<\/a> rather than, say, Active Directory speeds and feeds. She was not oniy overly agressive in defending her position but she was dead wrong, as well. Her group must have wasted a lot of money with market segmentation that didn’t stack up. Its good to see Microsoft make interop a front and center activity. <\/p>\n

I have nothing against P&G – but like i say, fast-moving consumer goods (FMCG) marketing people just may not get it. They tend to be good at control and broadcast, but not listening and engaging. They are good at getting a product placed in just the right rack at Walmarts. But tech outreach doesn’t work like that.<\/p>\n

And technology, ironically, isn’t really fast moving. Its all about multidimensional timelines.<\/p>\n

What do you think? Are there too many FMCG people in tech? How can we help them become more effective if there are?<\/p>\n","protected":false},"excerpt":{"rendered":"

When they are often so bad at it? Marketing toothpaste is very different from marketing technology. I remember a woman in Microsoft “community” marketing arguing vociferously that I was out of line saying Microsoft should focus on marketing interoperability rather than, say, Active Directory speeds and feeds. She was not oniy overly agressive in defending<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-cB","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}