Anyone that spends time with Microsoft employees will have noticed they use the word “super” a lot. This comes right from the top. But did you know there is a new scientific theory behind it?<\/p>\n
Bill Gates is definitely a “super”-node.<\/p>\n
“The networks have a still super-interesting position, but it won’t be like it is today.” link<\/a><\/p>\n “Now why are people finally shifting away from super-expensive Unix systems?” link<\/a><\/p>\n Sometimes though, Bill gets really excited and goes for what I call the “double super”<\/p>\n “Web services are super, super important.” link <\/a><\/p>\n Its not just Bill that goes for full “double supers”. Steve Ballmer is a master of the art.<\/p>\n How about:<\/p>\n “Super.Super. I appreciate it very much”<\/p>\n “Well, we’re super, super excited.”<\/p>\n “Then we start to put the Itanium processor, 64-bit, wonderful floating point performance, huge, huge databases, then you have seamless scalability, capability, any app., 32-bit, 64-bit, front to back, and super cost effective.”<\/p>\n All of the above are from one speech<\/a>, which contained at least four more “supers”…<\/p>\n Other MS senior executives are close to super too. Eric Rudder<\/a>? Jeff Raikes<\/a>? <\/p>\n Gates and Ballmer though are the masters of super.<\/p>\n At a recent conference one of the senior execs from MS UK, unusually for an Englishman, said something was “super important”. Then it It dawned on me.<\/p>\n There is a relationship between a MS exec’s position on the org chart and their use of super. The closer to Bill and Steve the closer to the super source, the more they use the word.<\/p>\n It’s a network effect, kind of a six degrees relationship. I call this effect Six Degrees of “Super”ation<\/b>. (thanks JC<\/a>!)<\/p>\n I must admit I far from immune:<\/p>\n “My point is that Google is super powerful already and has the potential of multiple new revenue streams to really hike up the cash generation.” link<\/a><\/p>\n So how close are you to Bill? Count the times….<\/p>\n So far I have only worked out a theory, which still needs testing. Next time you meet someone from Redmond see how long before they use “super” – you will find out how close to the top they are.<\/p>\n I wonder if Scoble <\/a>will begin to show a super correlation? Will he use super more the closer he gets to the borg, I mean org? Will the super cool aid start to have a super effect? In case you’re wondering why call out Scoble its because he is a public experiment in cool-aid drinking<\/a>. Will he or won’t he<\/a>? Will he maintain his independence? Or get super super enthusiastic about all things Microsoft?<\/p>\n","protected":false},"excerpt":{"rendered":" Anyone that spends time with Microsoft employees will have noticed they use the word “super” a lot. This comes right from the top. But did you know there is a new scientific theory behind it? Bill Gates is definitely a “super”-node. “The networks have a still super-interesting position, but it won’t be like it is<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-16","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}