{"id":546,"date":"2006-03-16T12:06:19","date_gmt":"2006-03-16T19:06:19","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/wp\/?p=546"},"modified":"2006-03-16T12:06:19","modified_gmt":"2006-03-16T19:06:19","slug":"2-microbrand-middleware-marketing-firms-sf-and-london-no-blogs-though","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/2-microbrand-middleware-marketing-firms-sf-and-london-no-blogs-though\/","title":{"rendered":"2 microbrand middleware marketing firms: SF and London. no blogs though:-("},"content":{"rendered":"<p><DIV>Tracy Clifton Sjogreen is really good at people. When she worked at BEA in the UK she was able to strengthen my relationship with the firm,&nbsp;and drive good conversations with people like <A href=\"http:\/\/dev.bea.com\/architectsummit2005\/europe\/speakers.jsp\">Neil Sholay<\/A>, one of the savviest guys in the industry when it come to telco requirements driving service&nbsp;oriented architecture. Why does BEA have a dedicated telco business unit? Partly because of its European success, to which Neil deserves credit. Tracy is now back in San Francisco, having set up a little agency called <A href=\"http:\/\/westbournecomm.com\/\">Westbourne Communications<\/A>. If you are middleware company looking to work with a small firm that gets it, and can bring US and European analysts to the table, you might think of giving her a call. Not that Tracy is short of work with major firms- BEA and Adobe are both clients. Thanks Tracy for your last minute flexibility sorting out Cote&#8217;s attendance at next week&#8217;s BEA analyst conference. A couple of suggestions though:<\/DIV><DIV>1. Fix the About link on your website<\/DIV><DIV>2. Start a blog yesterday<\/DIV><DIV>&nbsp;<\/DIV><DIV>The other company\/person I want to point to I have not worked with before, but when Danny Goodall contacted me out of the blue this morning over linkedin I was really taken with the name he is trading under-<STRONG>OneBloke Marketing<\/STRONG>. Nice. Making a virtue of contraints rather than trying to fool people into thinking you&#8217;re bigger than you are. If <A href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2005\/06\/small_is_the_ne.html\">small really is the new big<\/A> then Danny is golden. Oh yeah- he gets some solid endorsements from people he has worked with on linkedin so I am assuming he is pretty good at what he does. One suggestion though Danny:<\/DIV><DIV>1. Set up a blog&nbsp;before you reach out to anyone else.&nbsp;&nbsp;<\/DIV><DIV>&nbsp;<\/DIV><DIV>Note to anyone setting up a one man band company: you need an active&nbsp;web presence. A blog is by far the easiest way to get one. <\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracy Clifton Sjogreen is really good at people. When she worked at BEA in the UK she was able to strengthen my relationship with the firm,&nbsp;and drive good conversations with people like Neil Sholay, one of the savviest guys in the industry when it come to telco requirements driving service&nbsp;oriented architecture. Why does BEA have<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-546","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-8O","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}