{"id":3696,"date":"2012-03-21T11:02:16","date_gmt":"2012-03-21T11:02:16","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/?p=3696"},"modified":"2012-03-21T11:02:16","modified_gmt":"2012-03-21T11:02:16","slug":"what-the-web-was-made-for-velo-city-girl","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/what-the-web-was-made-for-velo-city-girl\/","title":{"rendered":"What The Web Was Made For: V\u00e9lo-City-Girl"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh5.googleusercontent.com\/-6up7FL8mwzY\/T2m0TMQHZoI\/AAAAAAAACnY\/5rVCpMnToFo\/s720\/Lady%20Velo.jpg\" alt=\"\" width=\"454\" height=\"302\" \/><\/p>\n<p>I have been very much enjoying robertbrook&#8217;s daily newsletter &#8211; in case you&#8217;re not on trend <a href=\"http:\/\/tinyletter.com\/\">tinyletter<\/a> is <a href=\"http:\/\/gigaom.com\/2010\/07\/07\/is-it-time-to-stop-blogging-and-start-an-email-newsletter\/\">the new blogging<\/a>. Talking of being on trend however, Robert&#8217;s newsletter today pointed to a wonderful blog called\u00a0<a href=\"http:\/\/velo-city-girl.blogspot.co.uk\/\">V\u00e9lo-City-Girl<\/a>, which is described as<\/p>\n<blockquote><p>East London Girl on a <a href=\"http:\/\/www.pashley.co.uk\/\">Pashley<\/a>, blogging about cycling &amp; fashion. And anything that happens in between on two wheels.<\/p><\/blockquote>\n<p>So this is a crisply written blog, with great photos, all about looking fashionable while riding around East London. How cool is that?\u00a0Its one thing to <a href=\"http:\/\/velo-city-girl.blogspot.co.uk\/2012\/03\/fashion-thursday-vulpine-bike-apparel.html\">fashion blog<\/a> about cycle clothing brands like <a href=\"http:\/\/velo-city-girl.blogspot.co.uk\/2012\/03\/fashion-thursday-vulpine-bike-apparel.html\">Vulpine, wearing the looks you&#8217;re reviewing<\/a>.<\/p>\n<p>But Lady V\u00e9lo is all about cross-cutting. So for example, while H&amp;M&#8217;s new collection has generated thousands of column inches in the press and just as many <a href=\"http:\/\/www.tumblr.com\/tagged\/marni\">Tumblr tags<\/a>, how many of those reviewers <a href=\"http:\/\/velo-city-girl.blogspot.co.uk\/2012\/03\/fashion-thursday-madness-of-marni.html\">looked at Marni in terms of how its\u00a0accessories\u00a0would look while riding a bike<\/a>?<\/p>\n<blockquote><p>\u00a0Those chunky bracelets, big statement necklaces, ribbons, wood, beads &amp; acrylic magic&#8230; it was all there. The preview confirmed the capsule collection was gorgeous; and at a more affordable price, I had to have some of it. As I&#8217;ve been planning out my Spring Cycling wardrobe already\u00a0<em>(which consists of me spying random items I love and mixing them up with what I already have)<\/em>, throwing in some of the bobby-dazzlers from Marni would be perfect&#8230; the fact I could already see them going well with the black of the Pashley and catching the glimmer of the sun as I cycled through the city was indication enough of how much these were a &#8220;WANT&#8221;.<\/p><\/blockquote>\n<p>A story of small objects of desire, and enforced scarcity (the H&amp;M website basically crashed under demand for the Marni) perhaps &#8211; but more than that a story about looking good on a bike in lovely Spring Weather. Like I say &#8211; what the web was made for. Blogging is now a staple, rather than a fad, and it will be around for a long time to come.<\/p>\n<p>And of course it turns out that cycle fashion blogging is a rich subculture, as illustrated by\u00a0Lady V\u00e9lo&#8217;s favourite blogs &#8211; such as\u00a0<a href=\"http:\/\/www.copenhagencyclechic.com\/\">Copenhagen Cycle Chic<\/a>. and <a href=\"http:\/\/londoncyclechic.blogspot.co.uk\/\">London Cycle Chic<\/a>.<\/p>\n<p>In all the excitement about Pinterest, or whatever new service is getting the most breathless coverage, its easy to forget how refreshing blogging was in the first place: voices from the grassroots, unmediated by PR, a place to celebrate and curate, without needing anyone&#8217;s permission.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been very much enjoying robertbrook&#8217;s daily newsletter &#8211; in case you&#8217;re not on trend tinyletter is the new blogging. Talking of being on trend however, Robert&#8217;s newsletter today pointed to a wonderful blog called\u00a0V\u00e9lo-City-Girl, which is described as East London Girl on a Pashley, blogging about cycling &amp; fashion. And anything that happens<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-XC","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/3696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=3696"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/3696\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=3696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=3696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=3696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}