{"id":143,"date":"2005-02-18T17:59:53","date_gmt":"2005-02-19T00:59:53","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/wp\/?p=143"},"modified":"2005-02-18T17:59:53","modified_gmt":"2005-02-19T00:59:53","slug":"jennifer-is-great-what-brands-do-you-love-which-do-you-hate","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/jennifer-is-great-what-brands-do-you-love-which-do-you-hate\/","title":{"rendered":"Jennifer is Great: What brands do you love, which do you hate?"},"content":{"rendered":"

Jennifer Rice<\/a> is a smart cookie. If we are going to talk about lovemarks and stuff why not try and measure them<\/a>? i am a big fan of quick and dirty google queries that show us something about buzz. What Jennifer calls too much time on her hands i call a neat little meme. So what brands do we love? Which do we hate? Where is the passion? Where is the love? Here <\/a>that’s where. I actually believe this kind of thing is the future of market research<\/a>. This is why if i could hold stock in tech firms i would have jumped on Google-there is a company that hasnt even started generating cash yet… the money will come from Buzz Measurement<\/a>.<\/p>\n

One of the commenters on Jennifer’s latest points to technorati for real time results. Another points to “googlefights” – i have used both in posts in thinking about how aggregation is going to fundamentally change market research, allowing Insto-Analysis<\/a>. Want to know what’s hot – listen to the buzz. sniff the Zeitgeist<\/a>, the currents of what we are interested in. Although if January’s top ten is anything to go by we’re boring as hell. <\/p>\n

1. tsunami<\/p>\n

2. britney spears<\/p>\n

3. paris hilton<\/p>\n

4. christina aguilera<\/p>\n

5. pamela anderson<\/p>\n

6. angelina jolie<\/p>\n

7. brad pitt<\/p>\n

8. games<\/p>\n

9. carmen electra<\/p>\n

10. dictionary<\/p><\/blockquote>\n

Thank god for the Long Tail; lord knows the mass market tends to the dull.<\/p>\n

What “brand’ is generating the most love right now? Linux…. passion and the GPL<\/a>? now that’s a surprise… \ud83d\ude09<\/p>\n

But thanks Jennifer and Kathy Sierra<\/a> – you enrich my thoughtlife. i never saw kathy before i looked up that bio–i just love her work at Creating Passionate Users<\/a>. but now i can see why someone called them both blogging babes<\/a>.<\/p>\n

Smart people are just so great. One suggestion Jennifer – why don’t you work on making the chart programmatic. A couple of lightweight web services queries and a front end and you could measure changes in the buzz over time – make that useful metadata public and i bet you drive even more traffic to your site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jennifer Rice is a smart cookie. If we are going to talk about lovemarks and stuff why not try and measure them? i am a big fan of quick and dirty google queries that show us something about buzz. What Jennifer calls too much time on her hands i call a neat little meme. So<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-2j","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}