{"id":1371,"date":"2007-11-26T12:14:20","date_gmt":"2007-11-26T12:14:20","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/11\/26\/phone-call-email-twitter-a-cambrian-explosion-of-comms\/"},"modified":"2007-11-26T12:14:20","modified_gmt":"2007-11-26T12:14:20","slug":"phone-call-email-twitter-a-cambrian-explosion-of-comms","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/phone-call-email-twitter-a-cambrian-explosion-of-comms\/","title":{"rendered":"Phone call, email, Twitter? A Cambrian Explosion of Comms"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/5\/10197098_cb55cfea46.jpg?v=0\" alt=\"trilobite\" \/><\/p>\n<p>\nTim Bray has <a href=\"http:\/\/www.tbray.org\/ongoing\/When\/200x\/2007\/11\/23\/Communication\">an interesting post today<\/a> about modes of communication and discourse. It seems to me that we&#8217;re currently in a kind of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Cambrian_explosion\">Cambrian Explosion<\/a>, where having puttered around for the longest time, life forms are suddenly exploding, filling niches, copying each other, creating new predator-prey dynamics, and exploiting new food sources.<\/p>\n<p>Wikipedia says: <\/p>\n<blockquote><p>&#8220;The Cambrian explosion or Cambrian radiation describes the seemingly rapid appearance of most major groups of complex animals in the fossil record, around 530 million years ago.[1][2] This is accompanied by a major diversification of other organisms.[3] Before about 580 million years ago, most organisms were simple, comprised of individual cells occasionally organised into colonies. In the following 70-80 million years, the rate of evolution accelerated by an order of magnitude,[4] and the diversity of life began to resemble today&#8217;s.&#8221;<\/p><\/blockquote>\n<p>Its the multifarious nature of the options available that makes me question this assertion of Tim&#8217;s: <\/p>\n<blockquote><p>&#8220;We observe empirically that humans have little trouble deciding whether any particular message is best suited to a phone call, an email, or a Twitter post. What might be going into those decisions?&#8221;\n <\/p><\/blockquote>\n<p>My problem with the statement is partly with the use of &#8220;we&#8221;. Who observes empirically? Tim? What is this &#8220;we&#8221;, white man? <\/p>\n<p>I am not sure that we do have &#8220;little trouble&#8221; deciding which mode to use. Certainly when it comes to Twitter and del.icio.us I quite often go bipolar before deciding on one, or just post in both. <\/p>\n<p>Meanwhile many of us use email as a default (was there actually a decision in the act, or just a fall back position) when in fact a blog post might be more appropriate and or useful. As a general rule, an email explaining something, which doesn&#8217;t divulge a trade secret or an individual or corporate identity, should be blogged, as well as emailed. <\/p>\n<p>Do I call or send an SMS? The answer might simply depend on what keyboard I had at hand. Tim undoubtedly asks the right question: &#8220;What might be going into those decisions?&#8221;, but I think the &#8220;little trouble deciding&#8221; is probably the arthropod in the corner.<\/p>\n<p>The complexity associated with this Cambrian Explosion in communications modes makes it harder for us to decide. We end up using brands to decide for us, rather than making a &#8220;rational decision&#8221;. We stick with Twitter though not because of the brand (after all Google, the most powerful brand on the planet right now, owns Twitter &#8220;competitor&#8221; Jaiku) but because <em>that&#8217;s where our community is<\/em>. When you&#8217;re swimming in a school, you don&#8217;t really want to wander off into unknown waters where you can&#8217;t chat to your peers, your fellow solver\/seekers. <\/p>\n<p>photo courtesy of <a href=\"http:\/\/flickr.com\/photos\/86624586@N00\/\">kevinzim<\/a>.<\/p>\n<p><strong>Technorati Tags:<\/strong> <a href=\"http:\/\/technorati.com\/tag\/twitter\" rel=\"tag\">twitter<\/a> &#8211; <a href=\"http:\/\/technorati.com\/tag\/\" rel=\"tag\">&#8220;tim bray&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Bray has an interesting post today about modes of communication and discourse. It seems to me that we&#8217;re currently in a kind of Cambrian Explosion, where having puttered around for the longest time, life forms are suddenly exploding, filling niches, copying each other, creating new predator-prey dynamics, and exploiting new food sources. Wikipedia says:<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-m7","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1371\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}