{"id":1287,"date":"2007-09-21T11:27:16","date_gmt":"2007-09-21T11:27:16","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/09\/21\/some-enterprisey-uses-cases-for-twitter\/"},"modified":"2007-09-21T11:27:16","modified_gmt":"2007-09-21T11:27:16","slug":"some-enterprisey-uses-cases-for-twitter","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/some-enterprisey-uses-cases-for-twitter\/","title":{"rendered":"Some Enterprisey Uses Cases for Twitter"},"content":{"rendered":"

Nice article from Ann Handley’s Daily Fix for Marketing Professionals<\/a>, in response to an apparently ill-considered, unresearched rant from history (Ad Age that is). <\/p>\n

\n

\u2022 Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines<\/a>. The ScienceNewsBlog\u2019s weather tracking updates<\/a>. Andy Carvin\u2019s PBS blog<\/a> on education and technology. <\/p>\n

\u2022 Retailers announcing sales and deals. Good example: Deals on Dells<\/a>. Blue-light specials at Amazon<\/a>. <\/p>\n

\u2022 Increasing the ability for frequent updates to blogs or web sites or news. Examples: The NY Times<\/a>, CNN<\/a>, BBC<\/a>, Adrants<\/a>, and those of us here at MarketingProfs<\/a>. <\/p>\n

\u2022 Building consensus or a community of supporters. Good examples: Presidential candidates John Edwards<\/a> or Barack Obama<\/a>. <\/p>\n

\u2022 Building buzz. Example: Scott Monty and CC Chapman introduce a new blog<\/a>. <\/p>\n

\u2022 Updating breaking news at conferences or events. Example: Jeremiah<\/a> at the Web 2.0 Expo. Forrester <\/a>seems poised to use it to update happenings at its upcoming Consumer Forum. <\/p>\n

\u2022 Updating your network to shape your own personal branding: Example: Oh boy… there are zillions. Pick a face on Twitter. You\u2019ll see what I mean. <\/p>\n

There\u2019s lots more background and ideas in Jeremiah\u2019s article here<\/a>.<\/p>\n<\/blockquote>\n

Ann’s commenters throw some more goodies into the mix: <\/p>\n

\n

“I see employment postings flying on twitter. It’s a fast way to connect with specialized positions.” <\/p>\n

Connie Bensen<\/a> | 09.12.07<\/a><\/p>\n<\/blockquote>\n

At RedMonk we’re finding Twitter is not just great community glue, but a solid research tool – what are the smartest developers and ops people thinking about and working on? What gotchas are they running into? And so on. <\/p>\n

If we have a question we need to ask smart people about we twitter it (an article of faith at RedMonk is the community is far smarter than we are.) I am not defensive about using Twitter, though Ann. I am comfortable with it. Others will catch up. <\/p>\n

It is kind of amazing to me that Ad Age still hasn’t grokked declarative living and its implications for advertising but that’s legacy thinking for you. <\/p>\n

Open Source, Declarative Living and Making Better Platform Decisions<\/a> <\/p>\n

On Attestation, Transparency, Microsoft Internal Choices and the Future of Market Research<\/a> <\/p>\n

If Markets Are Conversations Then Twitter Is Money<\/a> <\/p>\n

  <\/p>\n

Technorati Tags:<\/strong> twitter<\/a> – declarative+living<\/a> – advertising<\/a> – Owyang<\/a> – marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nice article from Ann Handley’s Daily Fix for Marketing Professionals, in response to an apparently ill-considered, unresearched rant from history (Ad Age that is). \u2022 Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines. The ScienceNewsBlog\u2019s<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-kL","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}