{"id":1256,"date":"2007-09-20T12:55:45","date_gmt":"2007-09-20T12:55:45","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/09\/20\/inquiries-are-thousands-of-times-better-than-briefings\/"},"modified":"2007-09-20T12:55:45","modified_gmt":"2007-09-20T12:55:45","slug":"inquiries-are-thousands-of-times-better-than-briefings","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/inquiries-are-thousands-of-times-better-than-briefings\/","title":{"rendered":"Inquiries are thousands of times better than briefings"},"content":{"rendered":"

So says Jonny Bentwood<\/a>, “a PR consultant for Edelman specialising in Analyst Relations, technology strategy and new media”, on Twitter<\/a><\/p>\n

Inquiry day with Ovum – inquires are several thousand times better than regular briefings. AR professionals take note<\/p><\/blockquote>\n

Jonny is the guy responsible for the new Edelman Social Media Index<\/a>, which makes a rough and ready first stab at providing some kind of metrics of influence or attention across social media-based networks. It may be that the SMI actually measures engagement rather than influence, but that’s another . <\/p>\n

In the Wisdom Of The Crowds<\/a>, Surowiecki points out that the best academics are the most often peers of other’s research… these scientists are arguably more engaged<\/em> than others in their field…<\/p>\n

I have worked with Jonny for years, and he really understands analyst relations. The point he is making on twitter, I think, is that the conversational nature of an inquiry, where the analyst doesn’t hold back on any advice, can be a great learning experience for both parties, cementing understanding of a product or service and its positioning in the minds of both the client and the analyst. <\/p>\n

At RedMonk we like to give some free feedback during briefings- its a “service level agreement” or perhaps just a point of pride that during any briefing, client or no, we will offer at least one decent piece of actionable advice. Inquiries however obviously offer a much deeper interaction, particularly when carried out in person.<\/p>\n","protected":false},"excerpt":{"rendered":"

So says Jonny Bentwood, “a PR consultant for Edelman specialising in Analyst Relations, technology strategy and new media”, on Twitter Inquiry day with Ovum – inquires are several thousand times better than regular briefings. AR professionals take note Jonny is the guy responsible for the new Edelman Social Media Index, which makes a rough and<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-kg","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=1256"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1256\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=1256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=1256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=1256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}