{"id":1247,"date":"2007-11-05T15:52:30","date_gmt":"2007-11-05T15:52:30","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/11\/05\/if-volume-is-so-important-why-go-gaga-for-the-iphone-or-is-iphone-the-new-facebook\/"},"modified":"2007-11-05T15:52:30","modified_gmt":"2007-11-05T15:52:30","slug":"if-volume-is-so-important-why-go-gaga-for-the-iphone-or-is-iphone-the-new-facebook","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/if-volume-is-so-important-why-go-gaga-for-the-iphone-or-is-iphone-the-new-facebook\/","title":{"rendered":"If volume is so important why go gaga for the iPhone, or Is iPhone the new Facebook?"},"content":{"rendered":"<p>It&#8217;s a truism in this business that volume platforms win, but if my network is anything to go by developers are more than happy to ignore volume and follow the cool. When I say developers I don&#8217;t just mean the grassroots though- ISVs are falling over themselves to establish iPhone bona fides. But stop and take a look at Nokia&#8217;s results yesterday: the company is now shipping more than 100m units a a quarter. 100m phones&#8230;  that&#8217;s a lot of endpoints. Teenagers use Nokia phones as micro-boom boxes, which may be why Nokia took the frankly crappy business <a href=\"http:\/\/news.google.com\/news\/url?sa=t&amp;ct=us\/0-0&amp;fp=46b8218fed574ed7&amp;ei=Qzy4RsHUI6OmoAOz84jLAQ&amp;url=http%3A\/\/www.informationweek.com\/blog\/main\/archives\/2007\/08\/nokia_adoption.html&amp;cid=1119004556\">decision to adopt Microsoft DRM<\/a>.  My point &#8211; Nokia System 60 is a volume platform. iPhone not so much. Why is everyone so excited about OpenSocial? The potential for volume. If Google today <a href=\"http:\/\/www.news.com\/8301-13579_3-9810358-37.html\">drops news<\/a> that smells more open than the iPhone (which shouldn&#8217;t be too hard) it will be interesting to see if the same market reactions accrue. <\/p>\n<p>disclosure: nothing to see here. move along now&#8230;<br \/>\nI wrote this a while ago but never posted so the dates of Nokia&#8217;s reporting details are a bit off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a truism in this business that volume platforms win, but if my network is anything to go by developers are more than happy to ignore volume and follow the cool. When I say developers I don&#8217;t just mean the grassroots though- ISVs are falling over themselves to establish iPhone bona fides. But stop and<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-1247","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-k7","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}