{"id":1035,"date":"2007-04-20T14:20:41","date_gmt":"2007-04-20T14:20:41","guid":{"rendered":"http:\/\/www.redmonk.com\/jgovernor\/2007\/04\/20\/ready-your-company-for-the-burst-economy-kill-pr-mashup-it-and-marketing-a-7-step-program\/"},"modified":"2007-04-20T14:20:41","modified_gmt":"2007-04-20T14:20:41","slug":"ready-your-company-for-the-burst-economy-kill-pr-mashup-it-and-marketing-a-7-step-program","status":"publish","type":"post","link":"https:\/\/redmonk.com\/jgovernor\/ready-your-company-for-the-burst-economy-kill-pr-mashup-it-and-marketing-a-7-step-program\/","title":{"rendered":"Ready Your Company For The Burst Economy: Kill PR, mashup IT and marketing. A 7 Step Program"},"content":{"rendered":"

Alan at Folknology threw out one of those posts<\/a> the other day that is brilliant because, not despite the fact, its a rant. He didn’t give it a particularly catchy title, but you can’t have everything. I am stealing the whole thing:<\/p>\n

1. Scrap the IT and Marketing departments and replace with a new department called “Communications”.
\n2. Hardwire clients and suppliers into the new ‘Comms dept’ by destroying your call centers and accounting bouncers by replacing with wikis, blogs and home brewed social software build on web\/SaaS APIs.
\n3. Have the folks who used to work in marketing participate in and enable blogs.
\n4. Fire your PR company, use the money to hire good bloggers and evangelists.
\n5. Have the Folks formerly know as ‘The I.T. dept’ build and run wikis and the locally brewed social software, have them report to the bloggers.
\n6. Outsource legacy IT, and move away from it.
\n7. Transform your business into a purple cow<\/a>, which will surely happen as you actually learn what the market place actually needs and desires. <\/p><\/blockquote>\n

It strikes me that what Alan describes is quite a lot like the smarter startups we see at the moment. Decisions about how and where to apply budget must be reassessed in light of 2.0 dynamics. <\/p>\n","protected":false},"excerpt":{"rendered":"

Alan at Folknology threw out one of those posts the other day that is brilliant because, not despite the fact, its a rant. He didn’t give it a particularly catchy title, but you can’t have everything. I am stealing the whole thing: 1. Scrap the IT and Marketing departments and replace with a new department<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"class_list":["post-1035","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9wfjh-gH","_links":{"self":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/posts\/1035\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/categories?post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/jgovernor\/wp-json\/wp\/v2\/tags?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}