---
title: Where are the non-Adobe women at Engage?
date: 2007-02-27T22:26:29Z
modified: 2007-02-27T22:26:29Z
permalink: "https://redmonk.com/jgovernor/where-are-the-non-adobe-women-at-engage/"
type: post
status: publish
excerpt: ""
wpid: 921
categories:
  - Uncategorized
timestamp: 2007-02-27T22:26:29Z
tags:
  - Uncategorized
---

It looks like our very own [Anne Zelenka](http://www.redmonk.com/anne/) is the only one at this event. I can think of lots of women that could add a lot to this discussion (and yes I realise how condescending that sounds). We have heard reference today to “granny mode” and to the “online shopper who is a woman with a $100k budget”. But those are placeholders rather than people. Anne twittered the question- its a good one. If Adobe wants to create a rich ecosystem for its new platform it really needs to address a richer diversity of prospects. Oh dear- the latest demo is… Victoria’s Secret. So there are now some more women in the room- on screen, scantily clad. Quod Est Demonstrandum. That said I am sure plenty of Victoria’s Secret customers are women. But we really need to [fight against the architecture of the space](http://www.redmonk.com/jgovernor/2007/02/27/adobe-engage-fighting-against-the-architecture-of-the-space/). Adobe, with its design heritage, already has an awful lot of women customers. So bring them in to Engage, people. 
 [AdobeEngage](http://technorati.com/tag/AdobeEngage)